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Why does the Internet have such a powerful pull on people's lives?

Internet porn has become the "crack cocaine" of the sexual addictions. But why is it such a powerful force in people's lives? Cooper (1998) suggested there are three primary factors that facilitate increased online sexuality. This was termed the Triple A Engine and the factors are defined as:

  • Accessibility
    there are millions of sites available 24 hours a day, seven days a week. And these can be accessed from the privacy of one's home or office.

  • Affordability
    competition on the Web keeps prices low and there are many ways to access "free" porn sites.

  • Anonymity people perceive their communications to be anonymous.

There are three additional elements, which I refer to as the Triple C's:

  • Caution
    the fact that much of cybersex is legal
    • it's available in the privacy of one's home
    • can avoid sexually transmitted diseases
    • it can be ideal for hiding the activity from a partner because it does not leave obvious evidence of any sexual encounter. (Schneider, 2000)

  • Control
    Young (2000) claims the anonymity of electronic transactions provides the user with a greater sense of control over the content, tone, and nature of the online sexual experience. Unlike real life sexual experiences, a woman can change partners if her cyber-lover isn't very good or a man can "surf" from picture-to-picture, until he finds the image that is "just right."

  • Creativity
    Young (2000) claims that individuals are more likely to experiment sexually, as online users feel encouraged to engage in their fantasies and validated by the acceptance of the cyberspace culture. For instance, what if a man privately wondered what it would be like to have sex with another man? Within the anonymous context of cyberspace conventional messages about sex are eliminated, allowing users to play out hidden sexual fantasies without the fear of being caught. For anyone who has ever been curious about a whole range of sexual behaviors, cybersex offers a private, superficially safe, and anonymous way to explore fantasies.